Global Branding

Global branding is significant to consumers as it offers them a variety of brands from which to choose the one that best suits their needs. Global branding increases the products being offered in various markets, thereby increasing the choice options for consumers. Further global branding offers consumers a chance to attain high-quality products because firms will be compelled to provide a standardized quality globally. Most consumers have various perceptions regarding global brands (Abbott, and Snidal 96). To begin with, they believe global brands are prestigious. Most consumers tend to associate global brands with the high-class individuals in the community. Further, consumers associate global brands with