BRANDING CONCEPTS

THE NUMBER OF SALES DETERMINES THE SUCCESS OF A COMPANY. ON THE OTHER HAND, SOME SALES PER A GIVEN PERIOD ARE DEPENDENT ON THE QUALITY OF THE BRAND. DIFFERENT COMPANIES WITH SIMILAR GOODS DEVELOP THEIR BRAND IN A MANNER THAT WOULD ALLOW IT TO COMPETE WITH OTHERS IN THE MARKET. PHILIP KOTLER HAS DEVELOPED A SIX-STEP CONCEPTUAL BRANDING MODEL STRATEGY.

DEFINITIONS OF THE VARIABLES OF KOTLER’S MODEL