. Master Distinction Marketing Report Chinese technology firm Huawei was until recently a virtual unknown in the smart phone sector, until it was catapulted into the headlines by a US ban on its pr
. Master Distinction Marketing Report Chinese technology firm Huawei was until recently a virtual unknown in the smart phone sector, until it was catapulted into the headlines by a US ban on its pr
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Chinese technology firm Huawei was until recently a virtual unknown in the smart phone sector, until it was catapulted into the headlines by a US ban on its products and services (BBC, 2019). Currently ranked as one of the top three global smartphone brands, for a brief period in late 2018 Huawei knocked Apple of the pedestal of being either the first or second smartphone brand in the world - a position that Apple has occupied unchallenged for very nearly a decade (Forbes, 2019). This essay provides a critical analysis of the rapid growth and brand