MKT 530 Exam

Exam

Name___________________________________

MULTIPLE CHOICE.  Choose the one alternative that best completes the statement or answers the question.

1)

Appointing teams to manage customer-value-building processes and break down walls between departments is part of which of the following business practices?

A)

reengineering 

B)

outsourcing 

C)

benchmarking 

D)

supplier partnering 

E)

customer partnering 

Answer: 

A

Diff: 0

Page Ref: 646

Objective: 1

AACSB: 

Difficulty: Easy

2)

________ involves buying more goods and services from external domestic or foreign vendors. 

A)

Merging

B)

Broadening

C)

Outsourcing 

D)

Globalizing 

E)

Accelerating 

Answer: 

C

Diff: 0

Page Ref: 646

Objective: 1

AACSB: 

Difficulty: Easy