THE FULL STP PROCESS The market segmentation, targeting and positioning (STP) process is a fundamental concept in understanding marketing and the strategies of firms. In most marketing textbooks, the
THE FULL STP PROCESS The market segmentation, targeting and positioning (STP) process is a fundamental concept in understanding marketing and the strategies of firms. In most marketing textbooks, the
$0.69
THE FULL STP PROCESS
The following is a quick discussion of the full market segmentation, targeting and positioning (STP) process, as shown above. Step One – Define the market
In the first step in this more detailed model is to clearly define the market that the firm is interested in. This may sound relatively straightforward but it is an important consideration. For example, when Coca-Cola looks at market segmentation they would be unlikely to look at the beverage