BUSINESS CASE STUDY INFLUENCE IS KEY - THE DIDDY FACTOR AND CÎROC VODKA'S STAR SUPREMACY ABSTRACT SEAN 'P-DIDDY' COMBS' VENTURES HAVE EXTENDED FROM HIP-HIP MARKETING PIONEER TO TOP-SHELF LIQUOR CONNOI

BUSINESS CASE STUDY INFLUENCE IS KEY - THE DIDDY FACTOR AND CÎROC VODKA'S STAR SUPREMACY ABSTRACT SEAN 'P-DIDDY' COMBS' VENTURES HAVE EXTENDED FROM HIP-HIP MARKETING PIONEER TO TOP-SHELF LIQUOR CONNOI

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