THE IMPORTANCE OF HEALTHCARE MANAGEMENT part 2

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benefits of the proposal, bed consumption rate and teaching programs, the confirmation is required to demonstrate the financers before they begin investing resources into the proposal. (Yin, 2009)

After the second meeting with the hospital planning committee, quick agreement was achieved that the chief principle of the study was to deal with the decision as to whether the offer for an HMO should be followed to the viewpoint of marketing major investments in its execution. Following is the purpose of the study consists of research questions and a statement of the study scope.

Research

Question: what is the demand for the new HMO?

Scope: limited to staff, students and faculty of the university.

The study was restricted to the university students, staff and the faculty for several reasons. First the university management was favorably liable toward the plan, giving it the best possibility of achievement in those surroundings. If support from that group was not in confirmation, then the prediction would not be bright in other organizations .Second, the budget restraint made it improbable that any valuable research should be carried out for more than one organization. No geographic limits were there, as it was consider that distance from the home to HMO should have only a weak pressure on individual choice in the proposed HMO. Finally, the following set of purposes and objectives are set;

Purpose: what target market segments should the HMO emphasize?

Objective: recognize the market sections which are most paying attention in the proposed HMO. Assess their feasible rate of consumption of medical services from their past medical recor