Bad Public Image of the Cemex Company Due to Their Numerous Violations of Environmental Law

            Cemex is a Mexican, multinational building materials company with business interests in Mexico, their base-of-operations, the United States, and Spain. They have become an internationally renowned cement-producer and major competitor in the field, and maintains a significantly high revenue in the industry with $15.7 billion as of 2019. However, faced with numerous counts of environmental law violations in the U.S. they have slowly lost momentum and were on the verge of severe financial recession, hadn’t not they changed their public perception. 

This is where social media comes into play. Cemex is under the impression that creating their own internal social media platform will help generate new outlets to help recover their fading public image. This platform, called Shift, is used to garner the thoughts and opinions of their employees and have them collaborate and bounce ideas of each other through various channels features on the website. As a large-scale corporation, it is inconceivable to think that all participants will act in sync with one another and utilize this platform, though it has come to play an integral role in employee relations and Cemex believes innovative thinking and new ideas can pop up on a page and Cemex can use it to their advantage. It can also be used for submission of applications, stock portfolios from any/all locations, interaction with the upper-ec