HAS THE TRADITIONAL MARKETING ELOPED BY INTERNET MARKETING MARKETING ESSAY

5404 WORDS

This research project compares traditional marketing and internet marketing to show the difference characteristics between them. Also this project is done to find out what marketing tools are effective for some chosen companies in the food industry. The main difference between internet marketing and traditional marketing is also studied in this project.

Different textbooks, websites, articles and interviews are taken for the information required in this study. Both the quantitative and qualitative approaches are used in this research. Quantitative data are gathered form the website of the UK National Statistics. The author conducted interviews with three companies operation in the food industry in UK to collect information needed for the analysis in this study.

After analyzing different aspects of theory, comparison and interview answers conclusion was drawn. Both the internet marketing and traditional marketing has their own advantages. Therefore, the most effective way of marketing is using the advantages of both internet marketing and traditional marketing according to the goals of the company.

1. Introduction

Profit maximisation is the main objective of most business organisations for which they use marketing