ANALYSIS OF THE COMMUNICATIONS MIX MARKETING ESSAY

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In order to contextualize your review, include sufficient background information on any relevant PESTEL factors (influencing the organization’s communications), the relevant market sector, brand, product category, market size, target market and positioning.

The information in this section should be obtained from reliable secondary sources of data which should be fully referenced.

Review and Analysis of the Communications Mix (worth 50% of the total mark)…

Review and analyses the effectiveness of the current marketing communications mix used by your chosen product/service in a recent campaign, paying attention to the full range of tools employed in the communications strategy.

Marketing Communication Plan: Strategy

The Strategy section of your Marketing Communication Plan can be broken down into discussions around Objectives, Message and Media. Although this is a high-level discussion it comes after Analysis simply because understanding the customer should always come first before any other activity in sales and marketing. Once we know who our customer is and we have an idea of how we should communicate with them, we can formulate goals and a general philosophy