Introduction Nike Company incorporated in the fashion industry in the year 1967. Nike is currently the world leader in the manufacture and sale of different types of shoes, mostly sportswear. The

Introduction Nike Company incorporated in the fashion industry in the year 1967. Nike is currently the world leader in the manufacture and sale of different types of shoes, mostly sportswear. The

$0.69

13 14 65 1999 2015 nke. http://finance.yahoo.com/q/ks?s= from retrieved inc. nike, (2015). finance. yahoo 1. week, marketing olympics. rio for prepares it as accelerates growth e-commerce nike 25). september (2015, s. vizard, 86-93. 11(1), markets, financial and management, economics, approach. theoretical a management: relationship customer (2016). m. toma, e-commerce. social connect to drive of part instagram twitter taps 26). june a. millington, in heavily invest continues positioning premium nike’s 19). december (2014, www.socialbakers.com/blog/2225-social-customer-care.... twitter. on local goes care: 13). august mcculloch, greenwood. calif: barbara, santa nike. (2010). conn.). (westport, press greenwood & t., carbasho, 53-66. 3, 10, (ijdet), technologies education distance journal interaction.international onle presence online between predictive the study 2012). 01, (july j.-y. chan, m., c.-j. yen, c.-h. tu, j. blocher, http://www.nike.com/language_tunnel?ref=https%3a%2f%2fwww.google.com%2f http://about.nike.com/ 26-38. environment,16(1), strategy business strategy. company into practices sustainable incorporating (2007). c. hope, j., fowler, 9-14. 36(5), leadership, case. experiences: customers' through value co-creating (2008). v. ramaswamy, 281-292. 51(4), horizons, plan. game your play new blogging: cullinane, l., veron-jackson, singh, references areas. other this successes deal great learn certainly can companies 2015). 2014, (millington, competencies crm superior its demonstrate opportunity another yet given has technology communication mobile internet by created world marketing. head been beginnings, almost 2016). (toma, growing trust loyalty building opportunities myriad provides age conclusion offerings. tweets viability assess levels follower tracking, favorites counts, re-tweet such data variety use events. participation purchases, in-store also but launches, product only not responses generating well work appears particular 2014). (mcculloch, respect with particularly localization chosen (vizard, grow activity facebook although efforts core at sit recommendations nike.com page appropriate directed is then photograph click users allows that tool shop launched women’s while collections curated launches regularly space digital innovation commitment due largely was company’s stated parker mark ceo billion. $30.6 percent increased year fiscal revenues billion $7.8 rose campaigns, these driven revenues, reported quarter fourth campaigns. buy described (2015) millington markets. global both out reaches effect good employs which each – facebook, twitter, augmented are (2014), mcculloch according efforts, accounts. nike+.com devices nike+ uploads available freely made app an competition, exercise regarding progress their record customers helps fuel performance concerned links (nds) sport include examples strategic. active programs promotes itself. benefits intangible tangible paradigm mastering succeeded businesses one markets target venues multiple constantly interact upon capitalize entities synergies find individuals creating distributed, media cyberspace networks. peer, peer customer-server, focus because transactions many changed possible model opportunities. challenges environment convenient open, dynamic, web, promoted connectivity tremendous capitalizes (2016) toma characterized its. differentiates factors approach shop. like tools (crm) management using platform website basic transformed doing what elements key below; diagram illustrated be segments 2010). greenwood, (carbasho designs brand jordan designs, hurley converse divisions equipment, section, apparel footwear revenues. reports where primary there al., et (blocher site successful make all functionality, correct information, concise clear user-friendly, design, appealing straightforward finally, users. different adequate hence fast works platform. feedback submit layout consistent scroll, minimum bar, search pages, loading offers usability, members. community employment within careers details avails others. among emails chats, numbers, phone contacts ease. reach enable contact essential contents. filtering subcategories, categories, tabbed contents main reads audience ensure font readable used white black entail colors two audience. portrayed information relevant statements bold images, high-quality women. men, girls, boys, includes company. offered products discover view, purchase, consumers allowing role nikes analysis profit sale huge quite branding emotional turn story hero take ability industry. sportswear leader market unbeatable reputable highly inspire archetype uses ad proved research across regions inspires powerful build aim advertisement. incredible adopted technique management. strategies influenced greatly position characteristics consumer premiums. high very commands brand, customers. segments, basis based often pricing shoes. fashion retailers competitive remain designed further mix accessories. sticks, hockey jersey, skates, in-roller gear, protective ice blades, skate distributes manufactures team name, specialties sports under gear also, apparel. bags, athletic products, accessory selling begun had 1979, categories. top-selling helm currently shoes, equipment wide adidas. reebok competitors; major ahead onto held established pull dependent solely strongest. remains field pioneers customization. mass history time first bought. they shoes design permitted nikeid launch elevated november buying. states united styles shoe giving april website. help initiate comes implications properties training. men’s basketball, golf, soccer, running, training, women sports, action include: products. categories eight deals mainly 54%. account revenue total 46% accounts world. expanded america largest basis. permanent or part-time who employees 62,600 approximately sportswear. mostly types manufacture 1967. industry incorporated introduction

Add To Cart

Introduction

Nike Company incorporated in the fashion industry in the year 1967. Nike is currently the world leader in the manufacture and sale of different types of shoes, mostly sportswear. The Company has approximately 62,600 employees who work on part-time or permanent basis. The company has its largest market in the United States of America although it has expanded to other regions of the world. Its United States market accounts for 46% of its total revenue while other markets in different regions in the world account for the other 54%. Nike mainly deals with eight main categories of products. These include: Action Sports, Women Training, Running, Soccer, Golf, Basketball, sportswear and men’s training.